Just changed my approach to cold emailing after a total disaster

I was sending 50 generic emails a day from my apartment in Austin and getting zero replies, then I personalized one with a specific project they posted on LinkedIn and got a meeting in 3 hours. Anyone else had better luck with super specific outreach over volume?

2 comments

2 Comments

joelp813d ago

Whoa, yeah I read this article recently about how personalization is way more important than just firing off tons of emails. The guy said most people treat cold emails like spam but if you show you actually looked at their work it changes everything. Your story backs that up totally, getting a meeting in 3 hours is crazy good compared to zero replies from the volume approach. I've seen a few sales folks say the same thing, less is more when you actually take the time to know who you're writing to.

tarajenkins3d ago

Less is more" is totally right, it forces you to actually think about what you write.