The 6 month networking group switch that actually worked for me

I spent two years in a general Detroit chamber group and got maybe 3 leads total. Switched to a small manufacturing focused roundtable in Warren 6 months ago and I've already landed two solid contracts and a referral for a warehouse security system. What kind of groups have you guys had the best luck with for B2B in the metro area?

2 comments

2 Comments

adams.vera3d ago

Eh. 3 leads in 2 years doesnt sound that bad honestly.

drew_patel573d ago

Just read somewhere that most sales teams lose about 50% of their leads in the first year alone because of slow follow up... so 3 leads actually falling through the pipeline over 2 full years might be pretty standard depending on the industry. Heard another stat from a SaaS report saying the average conversion rate from qualified lead to close is around 20% anyway, so three real opportunities could've been worse. The real killer is when a salesperson gets 10 or 12 leads and only closes one... that's when you start asking if they're actually reaching out properly or just sitting on them. But 3 leads over 24 months sounds like a steady flow, not a failure. Depends a lot on the product too, some stuff takes a long time to sell and that's just how it goes.