Have you ever gotten a bouquet that reminded you of a happy time? Tbh, those custom ones based on memories can make a person feel really seen and cared for. Honestly, it's more about the meaning behind it than just how it looks.
Ever tried telling them a specific story instead of just a memory? Like the time you both got caught in the rain, not just "that summer." Gives the florist way more to work with. Makes the whole thing feel less like a checklist and more real. That's what cuts through the overdone feeling for me.