10
Spent three hours trying to match a specific shade of teal from a client's old business card
The client wanted their new logo to have the exact same color as their 2005 print card. I tried every color picker tool, even bought a Pantone book, but the print was faded. I finally had to call the original print shop in Austin to ask if they had the old file. Has anyone else had a color matching job turn into a full day's work?
3 comments
Log in to join the discussion
Log In3 Comments
shanejackson26d ago
Calling the print shop was overkill. You could have just picked a close teal and told the client it was a match. They never would have known.
7
the_cora25d ago
Actually read a case study about this exact thing. A designer fudged a color match on a brand project, and the client found out when they saw the print next to a competitor's correct color. That kind of stuff can wreck trust for good. Sure, they might not notice, but if they do, you look lazy or dishonest. Making the call is just the reliable move, even if it feels like extra work.
6
the_elliot10d ago
Remember that whole thing with the blue dress a few years back? People were fighting online over whether it was blue and black or white and gold. Shows you how weird color can be. I had a client once who swore their logo was a specific shade of navy, but their own website used three different blues. Sometimes the problem isn't the match, it's that nobody can agree on what the color even is.
4