Threw a $10 lunch bet at a Corktown coffee shop and walked out with 3 solid leads
Networking events always felt stiff to me, so last Thursday I tried something different at a spot on Michigan Ave. Instead of handing out cards, I just asked the guy next to me where he grabbed lunch and offered to buy if he was wrong about a spot. We ended up talking for 40 minutes, and he introduced me to two other owners in his building who needed help with their books. One of them texted me Friday morning about a $600 project. Has anyone else skipped the formal pitch and just started with a dumb question like that?
There's a study from Harvard Business School that found people who ask for advice come across as more likable than people who try to impress others. The lunch question works because it puts the other person in the expert seat and takes the pressure off both of you. I heard a podcast about this a while back where a sales guy stopped pitching cold and just started asking people what they hated about their current setup. His close rate went way up. The casual question thing is real. People want to help, but only when it doesn't feel like a trap.