Warning: Had a chat with an old freelancer at a coffee shop yesterday

He told me I was spending too much time perfecting my portfolio and not enough time actually pitching clients. He said 'you're building a museum, not a business' and that hit different because he showed me his notebook with 50 cold emails sent that week alone. Anyone else get told to stop polishing and start selling?

2 comments

2 Comments

cameroncarr16d ago

Fifty cold emails is just noise if they're all going to the wrong people or have a weak pitch. Spending time on your portfolio builds credibility when you finally do reach out, so those calls actually lead somewhere instead of bouncing off. I've seen guys burn through hundreds of emails with no results because their work was sloppy and clients didn't trust them. What does a pile of sent emails matter if nobody's converting?

robert_smith3616d ago

Fifty cold emails in a week proves he's right, stop polishing and start testing the market today.