Just ran the numbers on Mailchimp vs a cheaper ESP and I'm kinda shocked

So I've been using Mailchimp for my small ecommerce store for like 2 years now and always figured it was worth the extra cost for the name. Then last week I actually sat down and calculated what I spent with them in 2023 and it came out to $2,400. For email. For a store that does maybe $40k a year. That's 6% of my revenue just on sending emails. I found this breakdown on a blog called EmailToolTester where they compared open rates across 8 different vendors and Mailchimp wasn't even in the top 3 for deliverability. Something about their IP reputation going downhill after they went public. Switched over to MailerLite this week and my first campaign got a 38% open rate which is better than my average with Mailchimp. Did anyone else realize they were overpaying this bad? What are you using now?

2 comments

2 Comments

paulw6321h agoMost Upvoted

Same here. I was spending close to $200 a month with Mailchimp for a small list and switched to Sendy last year. My open rates actually went up too.

the_henry20h ago

Man, right? I did the same thing last year and felt like an idiot when I saw how much I was throwing at Mailchimp for no real reason. It's wild how they just coast on their old reputation.