My plumber buddy told me 'you're not selling a service, you're selling a solved problem' and it kinda broke my brain

3 comments

3 Comments

That "solved problem" line is so true. It's why the cheapest option isn't always the one people buy, they're buying the peace of mind.

williams9013d ago

Man, that hits hard. I used to always chase the lowest price and got burned so many times on stuff that broke right away. What you said, @webb.keith, totally flipped my view. Now I see paying a bit more is just buying time and less stress, not just a product. It's like an insurance policy for your own sanity.

jennifer_mitchell5313d ago

Ugh, tell me about it. I bought a cheap phone charger once and it literally started smoking. Now I see that extra twenty bucks as a fire safety fee.