Pro tip: I found out most clients don't actually want 'glam' looks in their daily routine

I stumbled on this survey from a beauty school blog (of all places) that said 78% of women just want a natural, fresh-faced look for everyday. It totally surprised me because so many estheticians focus on heavy contour or dramatic eye looks for service packages. I kept seeing my clients ask for 'just something light' and brushed it off, but now I realize they meant it literally. Since then I've shifted my facial and makeup service menu to focus on skin prep and barely-there finishes, and booking has gone way up. Has anyone else noticed this gap between what we learn and what people actually need?

2 comments

2 Comments

thomas_gonzalez1mo ago

Guess my contour kit is collecting dust now.

taylorhunt1mo ago

Your contour kit just gave up on life after that betrayal.