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I finally saw why that one font is everywhere in Seattle coffee shops
It's Futura... and I think people use it wrong by setting it too big for body text. It looks clean at 12pt on a menu board, but on a website at 16pt the spacing feels off and it's hard to read. I learned this after a barista in Ballard pointed it out on their own chalkboard sign. Has anyone found a better sans-serif for menus that works at different sizes?
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harper_owens17d agoProlific Poster
Oh man, you're totally right about Futura getting weird when it's big. It's like the letters start feeling too perfect and spaced out, almost clinical. I've seen it on so many cafe websites where the menu page is a pain to read. For actual menus, something like Proxima Nova or even good old Helvetica often works better at bigger sizes because the spacing stays tighter. That barista knows their stuff.
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