I heard a client say they wanted their logo to look 'expensive' but not 'fancy'

I was grabbing coffee yesterday and overheard a guy at the next table talking to a designer. He said, "I need it to feel premium, like a good watch, but not like it's trying too hard." That got me thinking about how we show value in design without just adding more stuff. I mean, maybe it's just me, but sometimes a clean, simple mark with the right spacing and one good color says more than a busy, detailed one. I've been looking at old Swiss watch ads and some modern tech branding to see how they do it. Has anyone else had a client ask for that kind of vibe and found a good example to point to?

2 comments

2 Comments

lily_black4416h ago

Ever notice how the best restaurants have simple menus but feel expensive?

the_val4h ago

My kitchen is the opposite.