Was skeptical about programmatic display for local biz... then saw the numbers from a dry cleaner in Omaha

I run ads for small shops and always thought programmatic display was overhyped for local businesses. A dry cleaner client asked me to try it for 3 months with a $500 monthly budget. I figured it would be a waste. After 90 days they got 47 new customers from those ads at like $10.63 per acquisition. Their normal Google Ads CPA was around $18. Seasonality could be a factor but I'm honestly shook. Anyone else had a tool or vendor they blew off that turned out to be solid?

2 comments

2 Comments

paule537d ago

Honestly, "shook" about a dry cleaner's ads hitting different than my morning coffee.

juliahall7d ago

Right, because nothing says "get your life together" like a crisp collar and perfectly pressed trousers. My dry cleaner's latest ad literally made me question my entire laundry routine and why I'm not out here with creases that could cut glass. Meanwhile, my coffee just sits there, lukewarm and judging me for not having my act together. It's like they're throwing subtle shade at my whole morning existence with a fancy hanger.