That time an agency owner told me to stop chasing backlinks
Ran into a guy who runs a boutique SEO shop at a local meetup in Portland last spring. He straight up told me that for small local clients, I was wasting time on link building and should focus on Google Business profile optimization instead. I ignored him for 6 months and kept pitching backlink packages. Lost two clients who went with cheaper competitors who did exactly what he said. Finally tried his advice on a new client, got them ranking on page one for 4 keywords in 8 weeks with zero links. Anyone else had success skipping backlinks for local SEO?