Sold 40 candles at a fall market and learned my scent labels are way too vague
I set up at a local craft fair in Vermont last month. Did okay, sold 40 candles, but almost every single person picked one up, sniffed it, and went 'what does Oak and Amber actually smell like?' I had to explain it like 15 times. I thought my labels were poetic or whatever, but they were just confusing. One guy even put one back because he thought it had real oak wood in it. I've been making candles for 2 years and never realized people buy with their nose, not their imagination. Has anyone else had to dumb down their product names or descriptions to get more sales? What did you switch to, like 'vanilla spice' instead of 'amber glow'?