Hot take: The '10 minute' scalp massage rule for color processing is a waste of time
Honestly, I see so many stylists at my salon in Austin still doing that long scalp massage when applying color, saying it helps with even saturation. Tbh, after timing it on over 50 clients last year, I found the extra time past the initial 2 minute application doesn't change the final result at all, it just makes the client's neck sore. Has anyone else actually tested this, or are we just doing it because we were taught to?